Shophouse is a an e-commerce platform developed internally by Epicode as our own product. It is a field for our experiments and innovations in the e-commerce world. We integrate and test new components here, to have a proof of concept for our new ideas. In Shophouse we introduced a lot of interesting algorithms combining gamification, social networks and online shopping. Users can take part in various promotions and marketing actions, interact with each other, build connections, collect achievements and hunt for best sale offers.